Creative by Request
Creative by Request is a creative studio working across strategy, brand, communications and operations. We build creative intelligence, or Ci: tools that elevate creative taste without replacing it.
We take what a company is trying to say and make it unmistakable, then make sure the business behind it can actually deliver on the promise.
What we do
Most problems that look creative are really a strategy problem wearing a creative costume, or an operations problem that surfaced as a message nobody believes. We work across all four so the answer holds together.
Choosing what not to do. Fewer, sharper bets, and the discipline to protect them once they're made.
Identity and creative work that survives being shrunk, reprinted and read by someone who isn't paying attention.
A clear point of view people can recognise, believe and want to belong to, not a list of features.
Operations exist to protect the promise the brand makes. The inside should feel as intentional as the outside looks.
How we work
Introducing, Tars.
Tars is a Ci advisor we built and use ourselves. It reads your own strategy, brand and operations documents and answers from them, so it argues from your principles rather than from generic best practice. Your company beliefs built into the model.
Answers grounded in your own documents, not in whatever the internet averages out to.
Upload a deck, brief or a contract and let Tars be your guide.
Tars reasons with your core context documents and judges its reasoning based on your company standards across marketing, creative, comms, and strategy.
Introducing, Case.
Case is a conversation. Talk to it about whatever you are looking at, and when seeing the thing would actually change the answer, it says so and asks you to hold it up. Then it looks, and picks up where you left off.
No account, nothing to install. The picture is described and dropped: nothing is written to disk, and nothing leaves our building. Case runs on the same hardware as Tars, air-gapped, with no inbound internet access.
Also from the studio
A real-time visual tool for live work: generative projection loops you shape and run from a browser, with nothing to install. Built for stages, installations and screens, and free, with no account, no model behind it and nothing to sign up for.
Learnings
Notes on the work, what we are building, and what we have changed our minds about.
We read everything that comes through here. If it's a fit we'll come back with questions, not a brochure.
Private, locally run, and never metered by the token.