Subscribers hand TARS their own strategy, brand, operations and reference material — so it answers as an advisor who already knows the business, not a general chatbot. It reads that context on every message, and it never leaves your workspace.
On the public TARS you're talking to the general model. Company context is part of Tars Enterprise — the plan built for a business that wants an advisor grounded in its own material.
On the public TARS, memory lives with your session: the recent back-and-forth of this conversation, cleared after 30 minutes of quiet. Nothing about you is kept after that.
Standing memory that follows you between conversations comes with any Tars plan — Individual, Team, or Enterprise.
Private, locally run, and never metered by the token.